What's an aircheck?

A nd why is it important? This is a form of direct training for radio announcers. These are typically facilitated by a program director, consultant, or other broadcaster with significant broadcast experience. It’s one of the only solid ways to “coach” radio announcers. A proper aircheck session includes honest feedback on an announcer’s on air performance.

Airchecks should include positive feedback, constructive criticism, and clear goals that the announcer should work towards. Believe it or not, MOST announcers want to know how he or she is performing. They are constantly craving feedback. They want to improve their craft. Having someone like me, who is out side of the station (and out of the market) can hear things that the announcer (or program director) may not catch or observe.

I will help announcers integrate my “Five Key Factors” of broadcasting success into their daily shows.
  • Locality
  • Topicality
  • Personality
  • Teases and Cross Promotes
  • Elements

I will demonstrate the many ways to implement these, no matter what format an announcer works with. When these Five Key Factors are touched multiple times, in certain ways, with every show, announcers will connect with their audience.

They will bring value to the airwaves. They will increase their presence in the marketplace. They will build a name for themselves AND the radio station.

PAUL DUPUIS

W ith over 30 years in Maine broadcast radio (WHSN, WCDQ, WHOU, WHMX, WQCB, WBFB, WRMO, WNSX), Paul has experience in virtually every position and department in radio broadcasting. What makes Paul different from other coaches/consultants? For starters, he’s still working in local, small market radio! ( See my latest work ).

Many large market consultants are not in touch with small market radio. Many have been retired for a long time and don’t have that “front seat perspective” that Paul has. Many also try to use large market strategies that just don’t work in small market radio.

MAJOR ACCOMPLISHMENTS
  • 2-Time Nominee; Country Music Association Small Market Personality of the Year
  • Nominee; Academy of Country Music Small Market Personality of the Year
  • Several Maine Association of Broadcasters Awards for Personality, Production, and Promotions
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MY ACHIEVEMENTS

30

years of experience

In radio broadcasting.

20

years of experience

programming, operations, HR, sales, and general management

15

years of experience

teaching college students at the New England School of Communications

MY LATEST WORK

I host the morning show on a heritage coastal Maine radio station near Acadia National Park and I also serve as the General Sales Manager. I have a current, and unique view from BOTH sides of the business. Check out some of my recent projects below.

  • Star 97.7

    Read more
    Star 97.7
    1
    Date
    May 9, 2019
    I host the morning show on a heritage coastal Maine radio station near Acadia National Park and I also serve as the General Sales Manager. I […]

SERVICES OFFERED

LIVE & LOCAL

My goal is to help local radio operators and their talent keep radio live, local, and profitable by sounding as good as possible.

TALENT COACHING

Specializing in radio talent coaching and development.

  • One-on-one talent sessions
  • Group Sessions
  • Workshop Sessions

CONSULTING SERVICES

I will work with the program/music director and tweak and/or develop a music library and format clock that work for the station in the market that it serves. (based on region, media market, etc. No cookie-cutting here.)

  • Music formats/clocks
  • Station Imaging
  • Promotions
  • Sales Management
  • Audio Production & Voice Overs
  • Operations Management
  • Podcast Production
  • On-Air Performance Paul will share his “FIVE KEYS TO BROADCAST SUCCESS” and make sure that announcers implement these on a daily basis. I’ll get them to take the “Ted Williams” approach with every break!
  • Remote Broadcast Performances Paul will discuss proper prepping procedures, how do deal with a live crowd, background noise, etc.
  • Interviewing Skills Paul will share tips and suggestions on coaching guests, asking the right questions and listening.
  • Telephone/Contesting/Listener Interaction How to engage callers, asking good questions, etc.
  • Production Skills Are your jocks just “reading” scripts, or feeling them? Are they “colorizing?” Are using special effect just because they can, or is it really spicing up the copy?
    • All air checks include consultation with your Program/Operations Director, analysis/feedback (in written form, audio file, telephone or conference call) and a follow-up.
    Please contact Paul directly for a customized consulting package.

    Single Air Check

    $1001

    5 Air Checks

    $4001

    HOW IT WORKS

    1

    Consultation

    Consultation with Program Director, Ops manager, GM. We will discuss the announcer's background, strengths, weaknesses, challenges, and goals.
    2

    Report

    In a week or less, I will return a DETAILED, written air check report, using my "Five Key Factors" as the major guideline (as well as individual benchmarks) in my analysis.
    3

    Follow-Up

    Follow up conversation with the PD, Ops Mgr, GM to see how the announcer received the information and if there are immediate changes on the air.

    TESTIMONIALS

    Fred G

    WHOU 100.1 FM

    When you live radio everyday you can lose sight of what is working and what isn't.  I asked Paul to work with all of our DJ's and the results were fantastic!  Paul has a great way of focusing the DJs on their strengths while, at the same time, adjusting those items that need to change.  Not only have we noticed an improved placement in our market, but also an improvement to our sales! I highly recommend that you call Paul today!  So glad we did.

    QUESTIONS?
    READY TO GET STARTED?

    Email Paul
     

    ..OR SEND A MESSAGE